- Joined
- Apr 4, 2002
- Location
- Menlo Park, Ca.
- Moto(s)
- Keep me rocking life
- Name
- Budman
- BARF perks
- AMA Life Member #203453
I'm sure Budman still has my correspondence from 2014 on the topic of videos. But here's a summary:
- 2-5 minute videos to be posted on YouTube. Don't waste money airing on mass media.
- Target audience is motorcyclists. We're much easier to reach than drivers. There's only about a million of us statewide and we're generally enthusiastic. There's about 30 million drivers and most couldn't care less about driving well.
- Specific crash-prevention countermeasures, not generalities. "Ride like you're invisible" is an ever-popular generality. But it can't be taken literally, and exceptions are never mentioned.
- Active, not passive, countermeasures. Solutions will be in the identification of developing situations and positive actions to avoid them. Not in things like "Wear neon pink leathers and a rotating helmet strobe. That way, they'll always see you and yield right of way."
- For crashes where another vehicle is involved, show what the other driver sees leading up to the incident. Too often, when motorcyclists hear about a crash, they react with disbelief and outrage if the driver didn't see the motorcycle. Demonstrate that a motorcycle really can disappear in a sea of larger vehicles.
- Crash prevention, not ticket prevention. Motivate riders by appealing to their instinct for self-preservation, not by telling that that illegal speeds are illegal.
- Realistic expectations. No happy talk about how safe riding a motorcycle is if you just follow a few simple rules. It's dangerous, and these recommendations are aimed to reduce, but cannot eliminate, that danger.
All those and more that I continued to create are potentials Dan. Turned into CBS production folks. Hoping we see some with the 800K media bucks. They are deciding which they want and from I can see they are going out to bid then to produce them.
The other subject for video's being put here I will collect and turn in as well.
Thank you guys.
