http://www.latimes.com/business/autos/la-fi-hy-secret-motorcycle-summit-20171117-story.html
Hey Budman,
It just might be a really good time to bring the "industry" onboard for a proper M2, and adjustments to the CMSP that we've been talking about recently.
Hey Budman,
It just might be a really good time to bring the "industry" onboard for a proper M2, and adjustments to the CMSP that we've been talking about recently.
Hours before the 2017 Progressive International Motorcycle Show opened its doors at the Long Beach Convention Center, a secret cabal of industry veterans was meeting privately to discuss troubled U.S. motorcycle sales.
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Those participating identified the problem areas as high prices for bikes, gear and insurance; indifference to female and minority riders; insufficient outreach to new riders; inadequate motorcycle safety training;
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“The industry doubled down on the aging baby boomer market … when it should have been figuring out how to bring ‘transportation’ and ‘congestion relief’ to a broader, poorer market,” one survey participant wrote.
“We as a collective industry are great at selling bikes to those who know they want to buy a motorcycle,” another wrote. “We are terrible at selling bikes to people who have yet to discover there is a rider inside of them.”
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“The U.S. motorcycle market, the way it’s currently structured, is not sustainable,” Copes said. “Normally you would have a lot of lightweight motorcycles making up a majority of the market, and at the top you have fewer riders on heavier and more expensive motorcycles. But everyone has been chasing the high end. Every manufacturer’s job now is … to get new riders into motorcycling.”
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