well, when trading options, it is always possible to lose money, because they are complicated and their price depends on more than just where the underlying stock goes. It also depends on when the contract is dated, and how volatile the market perceives the asset to be.
The classic sucker's move is buying long options right before earnings, and then the stock moves in your desired direction but you still lose money because the perceived volatility tanks (I make the most consistent money taking the opposite side of this trade!)