Maybe I wasn't clear enough. My apologies. The bikes looks do not 'look' like 40k worth of modern awesomeness. The 'looks' of the bike are crap. Would have no problem saying that to the designer, you, your friend, whoever, over a beer either, hell I'd welcome it. 'Design' can of course mean much more so if you thought I was talking about dynamic performance 'design' in no way can I talk any trash about that - though of course I can't judge because I have not ridden the thing but all reports say 'hells yeah'. And in case I really wasn't clear enough I talk trash because I really really want these to succeed and I hate to see staid design be an achilles heal. I think not giving this thing a fresh design 'is very short sighted' quite frankly. Truth is if I had 40k to burn it's a vanity piece and I'd probably pass on this model. Tesla, Apple, hell even Beats did it right by starting with great looking designs that create desire outside of raw performance...