New CMSP Video.. I would like to hear your thoughts.

[budman]

Do you think this will engage riders to take the CMSP Training Course?

 

[greenmonster]

I like the approach but it isn’t clear what’s being advertised or what the benefits are.

 

[ST Guy]

Could even be taken as an excuse to ride excessively fast on the street.

Frankly I think it’s a lousy message from an organization like the CMSP. If they want to say something, say it plainly and clearly. Don’t make people guess what they are trying to say.

Looks and sounds like something an advertising agency would come up with. And no one on the crew who developed this piece actually rides.

 

[budman]

Due to the crickets and my position on the CMSP Advisory Committee I updated the OP with a question.
I want to help that committee understand if folks generally feel this will be effective getting students into the program.

It is dynamic and cool IMO, but will it be effective?

 

[dravnx]

The ad is targeting riders who already ride and it is not clear what they want you to do. CSMP has very few advanced rider courses if that is what the ad is trying to motivate riders to take.

 

[berth]

Basically the message I get from this is "You don't know ****". Come to the course, and we'll show you what you don't know.

I've never been one to rise to "Prove it" taunts, that's just my personality. I find it confrontational, not my strength.

I think it could be better presented. Something about how despite riding for a long time, there can be stuff that you've forgotten, bad habits you've picked up, etc.

It's hard, and yes, I'm being bit high horse here, but it's hard to convince me that I should run a basic rider course. If they're talking a "experienced rider course", maybe there's something there. I can start, stop, do head turns, lock up my rear (if the ABS will let me), I know what countersteering is, I can stop hard, I ride aware, not impaired, etc. I can OK deal with low traction environments, ride over a board, etc.

Can I make a 8 foot u-turn? Nope. Figure 8s with my eyes closed? Nope. The only reason I don't take my bike into dirt roads is simply I don't dare risk dropping my bike because I simply can't pick it up. I wish I could.

I can't "back it in", I can't wheelie or stoppie, I can't put my knee down, I am not a "fast" rider, and I've learned I'm pretty lousy trying to ride on a steel rail.

But I'm safe on the street, and that's what counts.

 

[Enchanter]

I think that it would have been more effective had they spelled out what they want to happen (get people to come to classes). It also reads like they assume that we have something to prove to each other, as if we're competitive because were motorcyclists.

I think the marketing team made a video that speaks to themselves rather than the target audience.

 

[ThumperX]

I don’t get the message. What do they want me to do?
If it’s wanting me to enroll in refresher courses perhaps start with the advantages of doing so.

 

[cheez]

The ad is targeting riders who already ride and it is not clear what they want you to do. CSMP has very few advanced rider courses if that is what the ad is trying to motivate riders to take.

This. It feels like it's in response to some study showing that some huge percentage of motorcyclists haven't taken the CMSP and don't have their +M endorsement. It doesn't call to non-riders or new riders _at all_, who are the main target of CMSP education... but *shrug* it's not bad.

 

[Enchanter]

I don't think that it's aimed at new riders. Nor is the intent is to get 'experienced' riders to attend an entry level course.

I've conducted many advanced level courses and 9 times out of 10, I can coach / help an experienced rider to improve their turning skills, braking skills, and swerving skills.

 

[Rtmac]

I watched it. It seemed to me that "prove it" was just a call to ride safe. I noticed nothing about taking a training course.

 

[GAJ]

Due to the crickets and my position on the CMSP Advisory Committee I updated the OP with a question.
I want to help that committee understand if folks generally feel this will be effective getting students into the program.

It is dynamic and cool IMO, but will it be effective?

I liked it.

The voice over should have kept going after the "Prove It" statement by saying how, not just having the info on the screen.

 

[Escape pod]

That wouldn’t encourage me.
I would have some interest If the video showed what they had to offer.

 

[BillSmith]

Seemed pretty simple to me. The narrator 'called out' a litany of rider types. Prove it, he said, in a Sam Elliott/Marlboro Man baritone.

Then they flash the website. You could take it a few ways...

A) We are implying, maybe you don't and suggest you take a course.
B) Prove by written or skills test that you know what you are doing.
C) There's a new game show and you're invited! Win prizes!
D) We just want your contact info so we can send you lots of sheet and keep track of you.
E) A & D
F) We are offering an alternative to Monkey Butt that you don't know about. Watch your six!

 

[CDONA]

A rookie will have more questions, and not that much attitude of survival skills, known.
Stepping into this throw down, a challenge from JUST a tv commercial? pfffft.
Nothing there.

I remember a test question from the Ca. Moto info book, on metal grate bridges.
Weave slightly when traversing the bridge, light steering effort, no death grip.
Right or wrong, the media is here to help??

Hood River bridge, my fave, narrow & busy.

 

[budman]

Seemed pretty simple to me. The narrator 'called out' a litany of rider types. Prove it, he said, in a Sam Elliott/Marlboro Man baritone.

Then they flash the website. You could take it a few ways...

A) We are implying, maybe you don't and suggest you take a course.
B) Prove by written or skills test that you know what you are doing.
C) There's a new game show and you're invited! Win prizes!
D) We just want your contact info so we can send you lots of sheet and keep track of you.
E) A & D
F) We are offering an alternative to Monkey Butt that you don't know about. What your six!

I am sure the CHP will enjoy your humor when they review this thread

 

[Melissa]

Incentive to take the course?
Certificate then discuss with insurance company and maybe certificate will lead to lowered costs.
Carrot/Carrot

 

[cal scott]

I might approach it differently. Start with personal vignettes of 2-3 riders involved in accidents who thought they knew how to ride. Give their back story, how long they have been riding and the circumstances of accident. Then finish with positive statistics supporting rider training and how that might have changed the outcomes.

 

[tzrider]

As others have said, the call to action is not terribly clear. None of the riders depicted really resonate with me; I neither identify with them nor aspire to be like them. The brand is never mentioned and the URL is flashed on the screen for one second.

It's hard to see this motivating anyone to do anything.

 

[Cupid's Arrow]

It's a little condescending in tone while also trying too hard to come across as cool and blasé. This looks and sounds like something that was ai generated, just a little cringe and off-putting.



But maybe my opinion doesn't matter as I don't appear to be the target demographic anyhow