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Sexy Carls Jr Adds.

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nebulous

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Carls Jr is going to abandon the sexy burger adds. I know they were over the top but I still liked them. It may be a bad move considering the only other burger commercials i can remember are Jack in the Box because they are funny.
 
I never got those to begin with. There is nothing sexy about burger-grease-smell and as a food, burgers are only slightly more interesting than regular sandwiches. So the whole point was lost on me. Plus the fact that the models who ate them would never eat a burger in real life for fear of losin their figures.

But I am one of those annoying inner-directed consumers who advertisers hate.

Even if I love a set of commercials, it still does not factor in my decision to purchase. I either need it or I don't. Believe in it or I don't. I do read reviews and shit.

If anything, I am more negatively impacted and don't wanna buy stuff because of commercials. Like getting Sam Elliot to tell me in his cowboy voice that beers are proud . It's f2xkin beer, not a sentient being. Insult to my intelligence, etc.
 
Certainly you understand it, you just mean the marketing tactic didn't work on you..? The important thing to know is that those commercials exist because they work on a certain demographic. A really big demographic.
 
Instead of removing them, maybe they should get some scantily clad men added to the commercial rotation.

I'll volunteer first.
 
I don't ever see any commercials, so I don't really care what Carl's Jr does with their advertising. I do like their food.
 
Having some deja vu. I'd swear we had a multi-pager on this one already..
 
byke said:
Certainly you understand it, you just mean the marketing tactic didn't work on you..? The important thing to know is that those commercials exist because they work on a certain demographic. A really big demographic.
Click to expand...

Advertising is filled with intangibles. You never really know what's causing people to actually buy more. I'm sure the ads helped the branding identity bit. And maybe that is enough, that you don't forget they exist.

When I think about Carls' Jr, my perception and thought process about them is based more on the past than on that particular run of commercials. That they seemed to come after the big three. That maybe they charge a bit more and maybe are better quality. In my vague perceptions, Carls Jr and Wendy's are sort of on one tier, above Crap in the Box, McDs and BK. The commercials didn't address that at all...

It has to be a function of age in my case. I still think of Jack in the Box as serving up horse or kangaroo, of 39 cent burgers that weren't necessarily all actual meat. I still remember the Colonel from KFC and am frankly weirdly offended that they have the current campaign of using famous comedians to portray an actual person. That's a good example of negative for me, that I won't populate their joint for that bs beause it proves they are shameless, nameless corporate culture. I certainly don't trust the food they serve unless I do mental calculus that its not in their best interest to serve crap food (facts not in evidence). I still think of Dominoes as crappy pizza that's only feature is the promise to come fast. this despite the hilarious commercial where the CEO whatever looked in the camera and promised better pizza. I'll never believe it, and that's kind of a testament to how illogical a consumer can be.

I have a good example of a major brand that just kind of dissolved away. For along time, we had the H. Salt Esq. Fish-n-Chips restaurants, tv ads, etc. I'm not sure what the hell ever even happened to that brand, but it's advertisiing presence or lack of created this weird vacuum of perception. They once spent a fortune on advertising, with some ol Brit guy as I recall.

Just riffin over what I think is kind of interesting, i.e. the impact of advertising. Not stating universal applicable facts for all.
 
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i think the demographic byke's talkin 'bout is the group that doesn't think or analyze as much as you do :laughing
 
AwakeNAlive said:
i think the demographic byke's talkin 'bout is the group that doesn't think or analyze as much as you do :laughing
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I know but really, what do you get out of those commercials? You ain't gettin the girl. You ain't gonna be glamorous or skinny. The demographic will just get pimples, fat and heartburn and the faster lane to Diabetes Amurica...:laughing I'm just trying to imagine some yokel sitting in a Carl's Jr, because they saw the commercial and what promise will be met.

Yeah, I don't get it.:thumbup But it does kind of vaguely remind of a Gentleman's Latte from idiocracy in terms of the promise. I'll have extra pussy with that cheezburger...


PS. Am I ruinin everything with my damn attitude??? Nyuk.
 
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Bay Arean said:
I know but really, what do you get out of those commercials? You ain't gettin the girl. You ain't gonna be glamorous or skinny. The demographic will just get pimples, fat and heartburn and the faster lane to Diabetes Amurica...:laughing I'm just trying to imagine some yokel sitting in a Carl's Jr, because they saw the commercial and what promise will be met.

Yeah, I don't get it.:thumbup

PS. Am I ruinin everything with my damn attitude???
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the very fantasy that you could meet and be with Her in those Daisy Duke shorts and plunging tank top at Carl's Jr, of course!
 
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Bay Arean said:
I know but really, what do you get out of those commercials? You ain't gettin the girl. You ain't gonna be glamorous or skinny. The demographic will just get pimples, fat and heartburn and the faster lane to Diabetes Amurica...:laughing I'm just trying to imagine some yokel sitting in a Carl's Jr, because they saw the commercial and what promise will be met.

Yeah, I don't get it.:thumbup But it does kind of vaguely remind of a Gentleman's Latte from idiocracy in terms of the promise.

PS. Am I ruinin everything with my damn attitude??? Nyuk.
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Noooo, it ain't like that. I just figured you understood the purpose.

Caveman turn on tv.

Caveman see pretty Carl's lady.

Caveman have boner.

Caveman think positive of Carl's for gift of boner.

Caveman happy when Nascar back on.

I know it isn't you, but I assumed you understood the concept of "sex sells".
 
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byke said:
Noooo, it ain't like that. I just figured you understood the purpose.

Caveman turn on tv.

Caveman see pretty Carl's lady.

Caveman have boner.

Caveman think positive of Carl's for gift of boner.

Caveman happy when Nascar back on.

I know it isn't you, but I assumed you understood the concept of "sex sells".
Click to expand...

I get it for vacation spots (like the whole "stays in Vegas" thing), for perfume, for fine clothing whatever, but its the burger part that eludes me... honestly. Not trying to be thick about it but I do understand the concept..
 
AwakeNAlive said:
the very fantasy that you could meet and be with Her in those Daisy Duke shorts and plunging tank top at Carl's Jr, of course!
Click to expand...

My first job was at Carl's Jr. Every night there were scantily clad women rushing in for a double western burger! LOL

The weirdest thing is some dude went thru the drive-thru naked.
 
Bay Arean said:
I get it for vacation spots (like the whole "stays in Vegas" thing), for perfume, for fine clothing whatever, but its the burger part that eludes me... honestly. Not trying to be thick about it but I do understand the concept..
Click to expand...

Whatever is being sold is almost arbitrary. It probably gets a little weird using a scantily clad lady to sell a women's only Book of Mormon, but extreme cases aside, attaching sex to anything sells the thing. Optimism is the kryptonite for grasping how incredibly dumb the bulk of us are.
 
Kurosaki said:
Instead of removing them, maybe they should get some scantily clad men added to the commercial rotation.

I'll volunteer first.
Click to expand...

Bro, they WANT people to eat their burgers. ;):p:laughing
 
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