Just curious, why all the audio nerds hate on Bose?
I think it's because they always tried to come across as the ivory tower or ivy league of audio. Kinda like BMW calling themselves the "ultimate driving machine". When you set yourself up so high, you better deliver, or else.
Bose's claim to fame has always been tricks like sound processing, reflected sound, and Wave ducts. Back in the day, they used to give you an "active equalizer" when you bought their speakers. Otherwise they'd sound only so-so. The speaker drivers themselves were nothing special. In fact they were famous for shoving the same drivers into multiple models, to save money.
Then they would keep selling the same models for many years, with no changes. Again, to save money. They could get away with this because of their sales & marketing guys. The power of the brand. I interviewed with them 30+ yrs ago, and they were sending out guys to people's homes to demo the Wave radio, blindfolding people and asking them to see if they could tell the difference between that little radio and their home system. Setting it up in such a way that they would win. It was hilarious
I never thought their OEM automotive systems were all that great. Not compared to Harman Kardon, Mark Levinson, Naim, and even B&O. The Bose system in the Mazda RX7 had a subwoofer attached to a huge plastic "wave duct" that took up about half the luggage space. It was silly, but again, it was just a marketing ploy to show off their name.
Nowadays, most of their profit seems to come from headphones and earbuds, from people who don't know there is better stuff for half the price.