Had a CMSP meeting today. A couple things jumped out at me. The CHP are being very proactive in cataloging safety statistics.
Typically it takes up to two years on SWITTERS getting them out and the CHP is data mining information to bring it out faster.
That is a good thing.
This jumped out for me. Preliminary November info
Pretty amazing % on unlicensed riders and also Training, The Training could include OG's that never had to do it.
General stuff:
1. Registrations continue to slide on a downward trend. Slowly.
Some of this is likely due to registration costs and people non-opping to save $$ and older riders saying good-bye to riding.
2. Licensed riders are down. Slowly
Thinking this is # of students attending the program while others are aging out of riding.
3. In '87 there were 54K students This year it might get to 40K.
I think this is a general fade in the sport attracting new riders.
4. Deaths are down by 75 so far compared to last year. This is a good thing. In 2021 and 22 they were well into the 600's
At just over 500 it is still a lot of our fellow riders dying
5. Serious crashes remain the same roughly. More people wearing gear??
6. One Training instructor was hit and killed this year. Total Control is upping their game in notifying students of their responsibility of taking the course.
There was one other fairly serious injury as well.
7. A motorcycle upgrade is being pursued from feedback from students. Does not mean all new, more like making sure they look OK and provide a more confident inspiring piece of hardware.
8. Women riders have a higher fail rate and they are trying to address that.
Media Stuff.
1. The media folks came on late last year and their contract goes through '27.
2. The TV add I shared before was fairly successful with a 3% click through rate on Google TV / YouGube. They are tweaking it to make some shorter versions for other platforms. There was over 3M views. The target age group was 20-40yo and Statewide.
3. Adding more women to the ads was discussed. That addresses a concern with the video I shared.
4. They are optimizing regional views this year and they may have specific time frames with those for large events sort of thing.
5. They are going to expand the age group being targeted to include OG's. Good!
6. Facebook / IG and also Snapchat are platforms being added in '26.
7. 50K people clicked through to the CMSP website.
https://motorcyclesafetyca.com/ The website will be refined to match up better with the media campaign. 2.3K signed up for a course.
CHP
Attend more events. Some that are not motorcycle specific. Car shows kind of thing.