First of all we need to see where exactly riders are going down and how. Each of these situations will require a different approach.
Single-Rider Accidents: In this case the rider goes down because of his own actions.
For this type of accident we need to focus on the rider. Education about gear and even what motorcycle to buy will help, but so will continuing education for advanced riding techniques. Reaching riders early is vital.
- Stunting:
I know that many riders enjoy stunting and showing off - why not create a weekly stunt clinic, a place for riders to show off their skills and practice in a contained, traffic-free environment. Industrial areas are a possibility, but any such event should be done with the consent of any property owners and local LEOs. Hell, get the LEOs involved as participants - invite the motor officers out to show off their skills and challenge stunters to slow races and bike handling, this would also help the wheelie crowd learn new (potentially life-saving) skills. Ask for the LEOs to advise riders about possible equipment violations without giving fix-it tickets. (If you get pulled over, however, you are on your own.)
- Rider training
Not all of us have the means to do track-days. Doc Wong is doing some great work with his rider clinics, but I think we can do more. What about a mentor program? Create a partnership with MSF and other training courses so new riders can be paired up with more experienced riders for guidance. The weekly BARF meets would be ideal places for mentors and their Padawans to meet up. (ok, sorry for geeking out there, I'm better now).
By far the biggest concern for me is not downing my own bike because of a mistake, but getting hit by another vehicle. In 80% of all car v bike collisions, the car is at fault. To me, this means that riders are generally riding safely on the road and the main concern lies with cagers. I think it's time to raise awareness of motorcycle safety for all road users, not just riders.
- Visibility and public awareness.
I propose a campaign to raise public awareness of riders. The use of the variable-message signs a few days a month would go a long way. It might also be worthwhile to see about getting some space at car-oriented events, like the SF Auto Show (although I'm sure it's too late this year). We could also look into a PSA on local radio stations during the commute, or ask DJs to mention something about motorcycle safety.
As anyone who reads the paper knows, a good chunk of "news" is just a copy-and-paste from press releases. There are plenty of public reaction quotes in articles expressing the frustration of drivers regarding riders - the papers tend to publish some of the more inflammatory remarks which tend to stir up more negative reactions. We simply must break this cycle. I know we have a fair number of articulate members, we could draft some of our own press releases and send them into local papers and news stations. We should also invite local news stations out to events to promote our message of safety awareness.