ejv
Untitled work in progress
2016 Toyota TRD Pro color was quicksand. In 2017 it was cement. Other OEMs took that cue and it has since spread.
I think the whole matte paint thing (which is an absolute son of a bitch to take care of btw) really got popular when Harley started with “Black Denim” which is probably around 15 years ago.
...
clean black cars get dirty right after they're washed.

Rule #1: Black is always the right color choice, for anything.
Rule #2: Quality rattlecan jobs are fully acceptable, for anything.
Rule #3: combine rule #1 and #2 whenever possible.
Rule #4: no, YOU'RE wrong.

Rule #1: Black is always the right color choice, for anything.
Rule #2: Quality rattlecan jobs are fully acceptable, for anything.
Rule #3: combine rule #1 and #2 whenever possible.
Rule #4: no, YOU'RE wrong.
... and do a lot of car washing. 
Rule #1: Black is always the right color choice, for anything.
Rule #2: Quality rattlecan jobs are fully acceptable, for anything.
Rule #3: combine rule #1 and #2 whenever possible.
Rule #4: no, YOU'RE wrong.
I read an article that talked about how automotive colors reflect the attitude of the public. When we feel optimistic we buy bright colored vehicles. When times are tough we buy muted colors. The link between economic outlook and what sold color wise in vehicles was interesting.
FWIW, I agree that grey looks like primer and I doubt I would buy a grey vehicle.

Rattle can paint jobs got replaced by vinyl wraps.