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YouTube subscribers vs views vs likes???

Apology not necessary, but I am looking forward to a better reason.

So far this has been an interesting discussion, but I haven't yet found out everything that I want to understand better. Surely somebody has made a YouTube video on the subject, right? :laughing

...But I have not been able to find it with the few searches that I've performed up to this point.
I think the way it works is that when you upload a video it allows you to choose if you want ads and then it plays ads in the video, then depending on how many people watch those ads youtube will pay you, so if a lot of people watch your video, you can do pretty good. I think twitter has the ability to monetize videos two, so you can upload your videos there and get checks for that as well.
 
It's explained above in a short post by someone's mercurial post

But the reality is if you don't want to subscribe, don't. Then you can't use the "subscriptions" button nor get notified.

Also who cares about likes vs subscription? If it's a coffee channel but he makes Turkish coffee but you don't like his video, should you click like? Then don't. Then the next week he makes a video about French coffee, you probably won't get that video.
 
My Youtube channel only has 14 subscribers.

I'm clearly doing it wrong. :(
 
I watch quite a lot of Youtube. The reason I subscribe is I want to follow travels of some of the Youtubers. I have also had a Youtube channel since 2009, use for my travels, motorcycle and RV. Most family videos are private and you need the link to see. Easy way to share with family living far away. Youtube channel name Bill Harr.
 
Apology not necessary, but I am looking forward to a better reason.

So far this has been an interesting discussion, but I haven't yet found out everything that I want to understand better. Surely somebody has made a YouTube video on the subject, right? :laughing

...But I have not been able to find it with the few searches that I've performed up to this point.
Well, like it was stated in earlier stuff, YouuTube pays for Ad Stuff the creator brings in. The input information to determine the payment schedule is kind of complex, but the number of subscribers YouTube is selling to the Ad Time purchaser ups the value of the time they are buying, so by subscribing you are kind of indirectly increasing their revenue opportunity by increasing the value of that Content Creator to Alphabet.
 
Cheez’s post on page 1 has the correct info. Some of the other posts are a bit off.

Subscriber count has little to no direct impact on revenue, as YT pays for ad views not for subscribers. Having more subscribers does make it more likely that YT’s algorithm will display your thumbnail to more people. This is called an impression. More impressions makes it more likely to get views, which means more ads displayed. So more subscribers will likely indirectly increase revenue.

Subscribing to a channel does not make you receive notifications for that channel. You need to also click the bell button to receive notifications. More notifications are another way to indirectly increase revenue.

Likes and comments are the same. More of both means more impressions, which indirectly increases revenue.

All this is why a lot of YTers ask people to subscribe, like, hit the bell, and leave a comment. It’s all to increase impressions.

There’s another middle step called click-through-rate, which is the rate at which impressions are converted to views. Good thumbnails and clickbait titles dramatically affect CTR. And if you have a good CTR, you’ll show more ads and YT will give you even more impressions.
 
Not sure about monetization of YouTube, just sure that the premium tier has no commercials to aggravate me while watching 'Wierd Bike' or obscure videos regarding arcane machinery.

Am sure that being set free from broadcast channels and controlled cable content is heaven. Makes me willing to do patreon once in a while.

I got a transistor radio in 1958, these days are salad days whether you know it or not.
 
I have a small Youtube channel, well, two channels actually.
Both are small. Main channel has only 1.15k subscribers, sub channel has only 14 subscribers.

To answer the question from the OP (Scott), "the reason why you should (or shouldn't) subscribe", here's what I think, from "Youtube contents creator's" POV.

BUT, disclaimer first. I'm an oddball. A black sheep. I have NEVER, NOT EVEN ONCE, asked to click like, subscribe, to support the channel.
I do everything that Youtube contents creators shouldn't do if you want to grow the channel, such as NOT niche down the subjects (My video subjects jumps around), talking firearms related subject and showing prop guns (youtube algorithm HATE that).


1) If there's a small Youtube channel you watch regularly, and you feel like you want to support that channel, then, subscribing to that channel, click like, leaving comment, AND most importantly, watch the video all the way to the end.

2) If there's a big Youtube channel you watch regularly, with millions of subscribers already, whether you subscribe or not, it doesn't make any difference to the channel.

3)Here's an example of the latest video on my main channel.

As of typing this (7AM, Friday morning, video uploaded roughly 8 hours ago)

View count :118 (typical)
Subscription feed : 17 (14.4%)
Notification. : 9 ( 7.6%)
Youtube
recommendation : 83 (70.3%)

Subscribers. : -1 (One person unsubscribed)

Impression
click-through rate : 7.0%

Average view duration : 4.36 min (out of 11 min. video)

So, you can clearly tell, most of subscribers actually don't watch the videos.
Out of 1,000 subscribers of my channel, only 20 or so people actually follow / watch my videos.

The video itself
 
Last edited:
I forgot to write the most important thing.
When a new video is uploaded, Youtube algorithm first tries to show the video to the viewers who have been watching your videos recently, NOT to the people who subscribed to your channel 2 months ago and haven't watched any of your video since.

When I was typing my first post (above), the numbers of "impression" (Youtube's attempt to show the video, the list of the video thumbnail & title on the right side of the screen) was 900.
Now it's 1000.

The number of "impression" is quickly increasing because of "impression click-through rate" is relatively high at 7%. And it's getting higher.
That's how it works.
The more people "click through" the impression, the more Youtube algorithm promote the video.
That's why thumbnails and titles are important. (To make people want to "click".)
That's why "click bait" is a bad idea.
Because stat clearly tells you if it's a click bait.
(Very high CRT(click-through rate) AND very low viewer's retention means that's a click bait.
And that's why watching the video all the way to the end helps to grow the channel.
The better the viewer retention, the more the video gets promoted.)

I'll show you two examples of the videos that is "easy for YT algorithm to find target audience" and "very hard to find target audience".
Both are from my sub channel.

Easy to promote

Very difficult to promote

Somewhere in the middle

Title, thumbnail, and how the contents matches to them, are the most important thing, to get more views.

And, to support smaller channel (if you feel like you want to support particular channel), watch more videos from that creator, watch the video to the end without skipping. That's the best thing you can do.
 
Well, like it was stated in earlier stuff, YouuTube pays for Ad Stuff the creator brings in. The input information to determine the payment schedule is kind of complex, but the number of subscribers YouTube is selling to the Ad Time purchaser ups the value of the time they are buying, so by subscribing you are kind of indirectly increasing their revenue opportunity by increasing the value of that Content Creator to Alphabet.
Yes this is generally correct, Ad sales is economically counter intuitive in that we humans are used to the concept of getting discounts from bulk purchase. In Ads its exactly the opposite, the bigger you are, the more (per view) you charge.

Also what happens is that once you reach a certain scale, a number of things can happen:
1) you become a "must buy" media property for agencies that are looking to ensure that their client gets sufficient "share of voice"
2) you get added to various "premium content" buckets because your content is a known thing and trusted as advertiser-safe
3) as you grow and earn more, you unlock further premium revenue creating product features, and sometimes the revenue share also changes

I think YT standard revenue share is 55% to creator, 45% to YT. But if you're tiny you get nothing, if you're medium maybe you get $7 per 1000 views, and if you're huge and premium, maybe you get $25 per 1000 views (these are all crude approximations.)
 
My YT channel made a surprising amount of ad revenue off of preroll ads (the ones you watch before the vid) on an accidental clickbait thumbnail and title. The episode was our movie review of "The World's Fastest Indian" and of course we used something from the film in the thumbnail and title. It had a ton of impressions, a CTR of 17%, and an avg view time of 30s :laughing. I suspect people thought they were going to get to watch the movie, then navigated away when it became obvious that wasn't the case. Hooray for prerolls!
 
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