disclaimer: I am not invested in Kodak and until I am satisfied with their financials I don't plan on investing
Kodak is using blockchain as a form of copyright protection for photographs online to ensure content creators are rewarded for their content. Now, I don't know the specifics and am curious to learn more, but that sounds like an actual, ready-to-market, mass appeal that could gain widespread traction if adopted by big content names.
Might even work as well as DRM has for the movie and music industry....

Reminds me of consulting firms who put the words "big data" on their website or blog, hoping people will think they actually have experience in it.