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EBR closes, files for receivership

What the hell! Was just talking to Cory West at Laguna on Saturday and he seemed like everything was great and he was going around touring at tracks and getting the bikes out in the public!
 
Pics of half finished Buell bikes in the dumpster awaiting the tax write off crusher?
 
Any chance all his patents go public because of this? How cool would it be if EBR SSX went open source?
 
Makes no sense, if you don't know diddly squat about how anything Harley. :rofl So there is no explaining...
Ya either know , or Ya don't, from experience.

What is the connection between EBR and HD?
 
I'd like to add this. After owning bikes from Italy,England,Germany,Japan and USA(Big Twins). I bought my first Buell from a friend and fell in love with it. Everything I own see's redline on a regular bases. That Buell was as reliable as everything I've owned (over 60 bikes) other than the Japanese bikes. I have my 2nd Buell and expect the same from it. Not a comparison but KTM is doing the right thing stopping production of the 1190. How many do they sell ? I never see them on the road. 2 at the track and that's it. Lack luster performance in racing also. So it looks like Eric had the cart before the horse trying to prove the bike in WSB. Must have spent it all racing. Like any team, to win at that level a team needs the very best riders. Racing here in the US would have been a smart starting point.
Sorry to see the brand go.
 
I just throw my 2 cents so I can have my say. Eric's track record for running a business is not that good. He's ambitious but lacks simple business fundamentals. Racing on the world stage is/was folly for such a small company and that effort distracts from the operation. He should have just made workshed bikes and built up sales and dealerships. I still think the early Buells were the coolest bikes. Only Amazon can run a company with no profit for over a decade!
 
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There's gonna be a fire sale on the EBR Sportbikes and Nakeds that haven't sold...this is an eerie case of history repeating itself.

Damn, no kidding. I almost bought an 1125 brand new when they knocked 45% off the the $12k asking price several years ago.
 
I spent the first half of my career developing software for manufacturing, so I got to know quite a bit about that kind of business.

The overlap between the engineering skills needed to create an exquisite motorcycle and the business skills needed to plan, organize, finance, and run a manufacturing operation is pretty close to zero. In the ones that succeed, the engineering talent who invented the product recognizes his deficit (sometimes from previous failure) and hooks up with others who can fill in the gaps.
 
I'd like to add this. After owning bikes from Italy,England,Germany,Japan and USA(Big Twins). I bought my first Buell from a friend and fell in love with it. Everything I own see's redline on a regular bases. That Buell was as reliable as everything I've owned (over 60 bikes) other than the Japanese bikes. I have my 2nd Buell and expect the same from it. Not a comparison but KTM is doing the right thing stopping production of the 1190. How many do they sell ? I never see them on the road. 2 at the track and that's it. Lack luster performance in racing also. So it looks like Eric had the cart before the horse trying to prove the bike in WSB. Must have spent it all racing. Like any team, to win at that level a team needs the very best riders. Racing here in the US would have been a smart starting point.
Sorry to see the brand go.

EBR did race in AMA Superbike for the last few years. I doubt racing has anything to do with going into receivership.
 
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EBR did race in AMA Superbike for the last few years. I doubt racing has anything to do with going into receivership.
Heck, they had better special rules than Ducati got (gets) in WSBK. But maybe the consumer isn't as gullible as some may think, and a 1000cc+ bike competing with 600cc bikes ain't making yo' Buell that special.
 
That was Buell
I'm talking about EBR. Not the same Co. and definitely not the same bike.

Nope. EBR raced EBR bikes in the AMA Superbike class for the last few years. Prior to EBR, the Buell 1125r was raced AMA Daytona Sportbike.
 
Heck, they had better special rules than Ducati got (gets) in WSBK. But maybe the consumer isn't as gullible as some may think, and a 1000cc+ bike competing with 600cc bikes ain't making yo' Buell that special.

WSB, EBR was racing in the liter class not 600cc.
 
Heck, they had better special rules than Ducati got (gets) in WSBK. But maybe the consumer isn't as gullible as some may think, and a 1000cc+ bike competing with 600cc bikes ain't making yo' Buell that special.

Clutch. I'm talking about the EBR1190 in AMA Superbike, not the 1125r.

Aprilia's 1000cc v-twin was also allowed in DSB, BTW. Its important to note that no one besides Eslick could put the 1125r in the top ten so the "advantage" wasn't much of advantage or there would have been a fire sale on privateer 600cc bikes as they rushed to the 1125r. It didn't happen.
 
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