$1800 sounds fair. Not cheap, but fair. ;o) Just price a decent lighting stand ($125+) or tripod ($250+) and they're just a bunch of aluminum tubes.
If you really wanted to do something like that for cheap you could rig up an external battery pack using D cells. Not pretty, but do-able for $10. (Plus the cable)
... FYI, I just read an interview with Zoriah and he uses two lenses, an 16-35 f2.8 and a 70-200 f2.8. It's a shame his Flickr stuff does not have EXIF data. I learn so much from browsing Flickr, observing and milling over that stuff. ...
Yep, it's also great to visit shows and galleries IRL and see the full range of imaging available. It's inspiring. Next time you make it to Pt. Reyes on a Saturday afternoon, stop at the photo gallery on the west side of the main street, kinda across from the grocery store. He's got some good stuff and is appreciative of visitors' appreciation.
... I don't know why I thought the FX would be any different for DoF, but your explanation helps clarify everything. ...
Actually the size of your imaging surface does matter, and you're right bigger means narrower DoF (for the same focal length, not lens, used and the same final viewing size & final grain/resolution). For myself, I've been shooting off and on for twenty-five years and getting back into it a few years ago with the DSLR I couldn't justify the additional expense for full-frame.
To continue the moto analogy... it just doesn't make any sense to spend the research time and money to go to a larger format in the same way it doesn't sense for me to buy a Gixxer 750: I'm just beginning to get consistent control over my small standard. Plopping down a chunk of change to start a new learning curve isn't going to do me any good. I could squid it, but that's taking snapshots and showing off, not capturing beauty.
Now, for something to strive for... I've always wanted to shoot medium format. *Grinn* AFM'ers? They're all riding Hasselblads.
... I ask these questions not necessarily because I'm trying to be a camera technology expert, but rather to understand the limits of the equipment and the medium in general. I think I have a general idea now of the limitations of DoF and what equipment to use to get a desired effect. ...
Yeah, I totally get it. I'm doing the same thing with bikes. I get out there and sometimes I realise x or y is happening consistently but I'm still like, "WTF? Why? Why is this happening? Is this *supposed* to happen?" Then I think about it, scour the web and ask around on BARF. That's why I wrote all of that up there ^^^

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