From their annual report, and their investors.
Read more deeply than the first sentence. Easy to spin numbers, hard to change them.
Positive change from crap is an improvement, but it's not the salvation they claim. By virtue of their huge share of US market, it is really easy to cherry pick and present numbers that make their outlook look better. E.g. If you look more carefully at their figures in old press releases for the youth market, they defined it as larger than 750cc, which allowed them to basically ignore everything but cruiser and literbike purchases. Clever. They finally fixed that in their annual report because their investors called them out on that, so now they trumpet overall market share and point to market growth as if it were a market share gain.
You're getting your news from MCN? You know that's just a H-D press release, right?
Yeah, much better to get your info from the mouth of the snake than the snake oil salesman.
Primary research is your best source. Finance industry is your second. Mainstream financial journalism (WSJ, Financial Times, etc.) is your third. Company PR department / moto journalism should be your last resort - they're great for ride reviews and new product info, but not for business news or POV.
I think y'all are responding emotionally to a perceived insult to H-D. I actually love H-D. I'm desperate to see them succeed. And they will, but it's going to get worse before it gets better, and spinning the market recovery as an H-D recovery is only prolonging and deepening the fall. They are in need of a serious re-org, and eventually Buffett will make it happen.