Archimedes
Fire Watcher
Well, maybe "bugs in the teeth" was targeting young females.![]()
Go back to how they marketed the original Miata in the U.S. It was presented as a fun, cheap, weekend roadster, not a racing platform. And given the HP offered, the target market on the enthusiast side was limited. It certainly wasn't a car that was being cross shopped by the typical car guy. If Mazda had needed to rely on sales to the hard core autocross/lightweight racing buyer, the car would have been an abject financial failure. They knew who they had to sell it to and they marketed to that group very well.