Archimedes
Fire Watcher
I could say that the target market for Challengers is limited, given the "handling" it offers.
It absolutely is. Totally a niche car. The difference between that and the Miata is that the latter has, over it's entire life cycle, had three 'niche' markets, the smallest of which is the auto enthusiast. At this point in it's life cycle, the Miata likely sells a much higher percentage to the enthusiast than it used to, both due to the evolution of the car and the buyer.


