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Top 10 gay and lesbian cars

I could say that the target market for Challengers is limited, given the "handling" it offers.

It absolutely is. Totally a niche car. The difference between that and the Miata is that the latter has, over it's entire life cycle, had three 'niche' markets, the smallest of which is the auto enthusiast. At this point in it's life cycle, the Miata likely sells a much higher percentage to the enthusiast than it used to, both due to the evolution of the car and the buyer.
 
Not based on what I see. The few women I see driving them are all over 40. Not the ditsy secretary or hair dresser image you're trying to portray. Those women mostly drive Civics, Altimas, Kias, and Mustang V6's.

Are you like 25? :laughing

This car's been on the road for 20 years.
 
Again, now that's the target market, because the rest of the market is aware of the hairdresser's car stigma and/or the fact that you can get a much better all around car now for that level of money.

BTW, the whole Mazda tag line about being an enthusiast brand is a joke. All marketing. Generally, Mazda makes butt ugly cars that looks like they were designed by the blind and are slightly less reliable than a comparable Toyota or Honda. Actually, today, I think the Miata is one of the more well styled Mazda's out there, though I have to admit the latest styling refresh across the board for Mazda is a step in the right direction.

We'll have to agree to disagree then.

The Miata was approved as an enthusiast's car first and foremost (the Japanese designed "softer" version was rejected) and remains in the lineup to this very day because of that despite shockingly low sales.

I actually don't see how they can continue to build the darned thing with such low sales...maybe that's why the next iteration will be done with Alfa producing a version.

http://www.caranddriver.com/news/2015-alfa-romeo-spider-spy-photos-news

The world seems to agree that while indeed non enthusiasts bought the car, (it has sold almost a million units since 1989), that it never drifted from being an appealing car to the enthusiast.

"The MX-5 has won awards including Wheels Magazine 's Car of the Year for 1989 and 2005; Sports Car International's "best sports car of the 1990s" and "ten best sports cars of all time"; 2005–2006 Car of the Year Japan; and 2005 Australian Car of the Year. The Miata has also made Car and Driver magazine's annual Ten Best list 14 times. In their December 2009 issue, Grassroots Motorsports magazine named the Miata as the most important sports car built during the previous 25 years.

In 2009, English automotive critic Jeremy Clarkson wrote:

The fact is that if you want a sports car, the MX-5 is perfect. Nothing on the road will give you better value. Nothing will give you so much fun. The only reason I’m giving it five stars is because I can’t give it 14."[


http://en.wikipedia.org/wiki/Mazda_MX-5
 
Again, now that's the target market, because the rest of the market is aware of the hairdresser's car stigma and/or the fact that you can get a much better all around car now for that level of money.

BTW, the whole Mazda tag line about being an enthusiast brand is a joke. All marketing. Generally, Mazda makes butt ugly cars that looks like they were designed by the blind and are slightly less reliable than a comparable Toyota or Honda. Actually, today, I think the Miata is one of the more well styled Mazda's out there, though I have to admit the latest styling refresh across the board for Mazda is a step in the right direction.

I want them to sell the 6 Sportwagon here...
 

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It absolutely is. Totally a niche car. The difference between that and the Miata is that the latter has, over it's entire life cycle, had three 'niche' markets, the smallest of which is the auto enthusiast. At this point in it's life cycle, the Miata likely sells a much higher percentage to the enthusiast than it used to, both due to the evolution of the car and the buyer.

What are those 3 markets? Women, gay men, and enthusiasts?

I think you are mistaking your observations of who's driving them, and thinking it was due to a deliberate strategy on Mazda's part. Unless you have statements from Mazda saying they deliberately targeted women and gay men.
 
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most Miata drivers I see are just dudes who scored a cheap, fun ride. You can put serious buck into one of them, and they're fun...but nothing a moderatly set up WRX can't stomple..
then theres this..old guy wants $45k:laughing says he wanted to eat Corvettes. nice to have a goal in life. good ol' castro valley. 8.2 lb./hp. meh.
 

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BTW, the whole Mazda tag line about being an enthusiast brand is a joke. All marketing.

I used to have a 3rd gen RX-7 that I auto-crossed. I don't know if they still do it now, but back in the late 90s/early 2000s, Mazda would sell parts at cost to support Mazdas in motorsports. If you brought an entry list or results sheet with you, that was all they needed.

Obviously they ride on a lot of marketing, but I don't see that as any different from Volvo = Safe, VW = Reliable, BMW = Ultimate Driving Machine etc. Mazda = zoom zoom zoom.
 
I didn't think the original Z3s were gay. The gag I always heard was that they were for middle-aged white men who no longer had an ass, just like the car.
 
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