Baja is a bit dangerous. When I did a solo trip there last year, I took a PLB emergency beacon in case I got stranded + lots of tools. You know you're in Mexico, when the rules are reversed and pick-up trucks tail-gate the cop cars until they pull aside to pass them because they are driving too slow.
You have to be careful of those giant pick-up trucks when on the twisty parts. I remember having to floor it after being chased / tail-gated by one of those giant pick-up trucks with the extra large lights around windy sea-cliffs overlooking the ocean (reminded me of the desert chase scene from no country for old-men). The border areas of Mexico are also pretty fishy (especially at night) so it is good idea to know some Spanish or travel in the safety of a group, unless you are an experienced traveller.
I also remember the numerous cattle signs, and I was always paranoid about whamming into a cow at high-speed. (I read an AVrider report before I left, where a Beemer lost its front end after encountering a cow at high speed). After going all the way to the tip of Baja, I thought I was in the clear, but on the ride back, past a mountain cliff around a blind turn, there were a bunch of cattle hanging out on the yellow lines = hard brake = typical Baja.
In Baja there is dirt everywhere, and luckily I only went down once, breaking apart my turn light and putting a big dent in my riding boots and knee pads. It is always good to have some dirt skills when you need to use them and also toolsets to prevent being stranded.
Is Baja worth visiting? Well frankly, most people do not have the adventurous spirit to leave the safety of their country (on 2 wheels) - and/or the majority of people aren't crazy. But if you are looking for adventure and like nature and scenery, then Baja puts Highway 1 - Pacific Coast Highway to shame in all areas. If you time it right, you can go whale watching as whales give birth while in season around the Sea of Cortez.
There are endless miles of ocean coasts and vista, mountain turns, desert, cactuses and plants that seem like they come out of Dr. Seuss books. And the most eerie thing is when riding at night, your imagination starts playing tricks with you, and you can see millions of cactuses waving back at you.
It makes a lot of sense, that people wham into animals, because the scenery is beautiful enough to distract you until it decides to bite you. I hope the OP eventually makes a trip back. Note: A large chunk of the Ensenada highway collapsed a few weeks ago during an earthquake so be careful of unstable roads. (I passed this route, but luckily had no issues):
http://www.youtube.com/watch?v=zetGSt3flq0